Marketing and Retention Solution for Financial Institutions

This application was developed to perform targeted marketing, through web and print, towards customers enrolled in a transaction-based bank rewards program.   The Rewards Portal was developed in ASP.NET utilizing extensive CSS, JavaScript, and AJAX.   It also followed Microsoft Patterns and Practices’ Web Client Software Factory.   The transaction-based, rewards rules engine was developed using Windows Workflow Foundation.   The rules engine was optimized using a grid computing solution from Digipede.   The data access layer was generated using SubSonic, rapidly speeding the development of the data model.   All sensitive bank data was encrypted and used a SAS 70 Type II hosting provider.